Logo design and marketing materials for the University of Bristol; Department of Exercise, Nutrition and Health Sciences.
The University of Bristol (Department of Exercise, Nutrition and Health Sciences) were launching a local initiative in conjunction with the British Heart Foundation to promote a healthier lifestyle in the Southmead area of Bristol. The initiative, entitled Fit & Fab, was aimed to encourage local people to increase their amount of exercise by joining activity groups at the local leisure centre. They required a logo and several other pieces of marketing material to be designed to promote the initiative.
The University of Bristol had identified their target audience as being mothers with school-aged children. The logo and marketing were designed specifically to appeal to this group and all the work has a ‘local’ feel (as opposed to a polished corporate finish). The resulting designs portray the local classes as being fun, friendly and suitable for all levels of ability.