To create a strong visual identity for FloodProof, supplier of household anti-flooding products. The logo should be memorable and instantly recognisable.
The logo design features a solid block of type standing firm againgst a dynamic wave like icon. The overall result represents solid, reliable products that repel the threat of flood water. Flood Proof opted for an alternative design which represented rain water as opposed to a wave icon. The alternative design can be seen at www.flood-proof.co.uk.