To create a strong corporate identity for a national web analytics consultancy. Yard Associates have an impressive portfolio of clients and required a logo which would represent them perfectly in the marketplace. They also required a corporate website which could be updated in-house with a flexible content management framework.
An icon with a clever interplay of dots forming a “Y” and an “A” was created and placed alongside a contemporary type treatment. The result is a logo design which is solid and dependable, with a dash of creativity. The website was created using the WordPress platform and a lot of time and care was spent ensuring the template had all of the features and flexibility required.